links for 2010-09-26

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links for 2010-09-09

September 9, 2010 by admin · Leave a Comment 

  • The open secret of online publishing is that such wild discrepancies are routine. Whether you ask The Washington Post or a stand-alone site like Talking Points Memo (TPM), you’ll hear the same refrain: publishers looking at their own server data (via software like Omniture or Google Analytics) always see much more traffic than is reported by Nielsen and comScore, both of which extrapolate a site’s audience by tracking a small “panel” of Web users, just as Nielsen does for its famous TV ratings.

    “The panel-based numbers are atrocious,” says Kourosh Karimkhany, TPM’s chief operating officer, pointing out that Nielsen and comScore have a hard time measuring workplace Web surfing. “But as long as they’re equally inaccurate for our competitors, it’s okay. It’s something we live with.”

links for 2010-09-01

September 1, 2010 by admin · Leave a Comment